You're missing the point...

I was browsing EntreCard earlier today, primarily to generate some advertising credits for myself, but also because it's a great way to view other blogs and see what other people are writing about.  It was during this search that I stumbled across Lime Alexander, a blog by another EntreCard user.

They had written an article yesterday complaining about a Vodafone advert on Australian TV whereby a man folds up his possessions in order for ease of transportation.  At the end of the advert he folds up his sleeping girlfriend and puts her in his pocket.

I fear that Lime Alexander may be written by yet another stern feminist lacking the area of the brain that supplies us with a sense of humour.  The author seemed genuinely upset, claiming that the advert managed to be sexist and offensive, although they did concede that Vodafone may not have intended this.  (After all, there is a small chance that the Vodafone advertising team were thinking about ADVERTISING at the time of production, rather than the need to be sexist.)  The author also says that because he folded up his girlfriend last, it implies that she was the least important of his 'possessions'.

No!  They're not being sexist.  It's called humour.  The reasons he folds up his girlfriend last is because it's a comedic device.  Y'know, you save the funny bit for the end?  It's called a punchline.